Website design and development
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🌐Module 07

Web Design & Strategy

Designing digital experiences that convert — from landing page optimization and UX principles to funnel strategy and CRO.

Duration: 3 Weeks
Level: Beginner to Intermediate
Focus: UX & CRO

Overview

A website is the digital front door of any business. This module taught me how to design and optimize web pages with a marketing-first mindset — focusing on user experience, conversion rate optimization, and funnel strategy. I learned how to create landing pages that guide visitors toward action.

What I Learned

  • Landing page design principles — hierarchy, clarity, CTAs
  • UX fundamentals — user research, wireframing, usability testing
  • Conversion Rate Optimization (CRO) strategies
  • Marketing funnel mapping and optimization
  • A/B testing for web pages — tools and methodology
  • WordPress basics — themes, pages, plugins, optimization
  • Mobile-first design and responsive best practices

Key Achievement: Designed and built a fully responsive landing page optimized for conversions, incorporating UX best practices, clear CTAs, and a structured marketing funnel.

Key Skills Gained

  • Landing page design and copywriting
  • UX research and wireframing
  • CRO strategy and A/B testing
  • Funnel mapping and optimization
  • WordPress site management

Quick Info

  • ✓ 3 Weeks Intensive
  • ✓ Hands-on Landing Page
  • ✓ UX & CRO Focus
  • ✓ A/B Testing
  • ✓ Certification Ready

Tools Used

WordPressFigmaCanvaGoogle OptimizeHotjarPageSpeed Insights

Need a Website?

Let's build a digital experience that engages visitors and drives conversions.

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Let's Work Together

Have a project or collaboration in mind? I'm always open to new opportunities.

📧 marketingwithvignesh@gmail.com ↗
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