Social Media Marketing

Overview

Social Media Marketing is where brands come to life. This module covered platform-specific strategies for every major social network — organic content creation, paid advertising, community management, and performance analytics. I learned how to build a cohesive social presence that drives real business results.

What I Learned

• Platform-specific strategies for Instagram, LinkedIn, Facebook, YouTube, Twitter, and TikTok
• Content calendar planning and content pillar development
• Organic vs. paid social — when and how to use each
• Meta Ads Manager — campaign setup, targeting, and optimization
• LinkedIn Ads — B2B targeting and sponsored content
• Community management and engagement tactics
• Social media analytics and KPI tracking

Key Skills Gained

• Multi-platform content strategy and planning
• Paid social campaign management
• Audience research and persona development
• Content creation and copywriting for social
• Social listening and community management