Email Marketing

Overview

Email remains one of the highest-ROI marketing channels. This module covered the complete email marketing ecosystem — from list building and segmentation to campaign creation, automation workflows, and deep performance analysis. I learned how to craft emails that land in inboxes and drive action.

What I Learned

• Campaign setup in Mailchimp and email service providers
• Audience segmentation based on behavior, demographics, and engagement
• A/B testing subject lines, content, CTAs, and send times
• Automation workflows — welcome sequences, drip campaigns, abandoned cart
• Email copywriting for opens, clicks, and conversions
• Deliverability best practices — SPF, DKIM, DMARC basics
• Performance analytics — open rate, CTR, conversion rate, ROI

Key Skills Gained

• Email campaign strategy and planning
• Marketing automation workflow design
• Segmentation and personalization
• Conversion-driven copywriting
• Campaign performance analysis