Data analytics dashboard
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📊Module 06

Analytics & Data

Turning data into decisions — mastering Google Analytics, Tag Manager, conversion tracking, and reporting to measure what matters.

Duration: 4 Weeks
Level: Beginner to Advanced
Tools: 5+

Overview

Data is the foundation of modern marketing. This module gave me hands-on experience with Google Analytics 4, Google Tag Manager, and data interpretation. I learned how to set up tracking, build reports, and extract actionable insights that drive marketing strategy and optimization.

What I Learned

  • Google Analytics 4 — property setup, events, user metrics, reports
  • Google Tag Manager — tag setup, triggers, variables, preview mode
  • Conversion tracking — goals, events, e-commerce tracking
  • Custom report and dashboard creation
  • Data interpretation — identifying trends, anomalies, opportunities
  • Attribution modeling and customer journey analysis
  • Data privacy and compliance basics (GDPR, consent mode)

Key Achievement: Set up a complete GA4 property with GTM, configured event tracking for key user actions, and built a custom reporting dashboard with actionable KPIs.

Key Skills Gained

  • GA4 implementation and configuration
  • Tag management and event tracking
  • Custom dashboard and report building
  • Data-driven decision making
  • Conversion and funnel analysis

Quick Info

  • ✓ 4 Weeks Intensive
  • ✓ Hands-on GA4 Setup
  • ✓ GTM Implementation
  • ✓ Custom Dashboards
  • ✓ Certification Ready

Tools Used

Google Analytics 4Google Tag ManagerGoogle Looker StudioGoogle SheetsExcel

Need Analytics?

Let's set up tracking that reveals real insights and drives growth.

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Let's Work Together

Have a project or collaboration in mind? I'm always open to new opportunities.

📧 marketingwithvignesh@gmail.com ↗
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